Welcome to Jamrock! Let the natural dubs and riddims of the breeze carry you over calm waters along 7 Mile Beach in Jamaica. From a high clifftop above Negril, survey the beaches while listening to furious thumping reggae beats bumping from truck speakers.

Adventures | Must Sees | Food

ADVENTURES

Wind Surf Negril

Catch a gust of wind to take you from the Bloody Bay in Negril’s 7 Mile Beach to Booby Cay.

Parasail Negril

Parasailing the Jamaican coast offers a unique bird’s eye perspective of a gorgeous terrain beyond the beaches.

Scooter Jamaica

Scooters are perfect for touring the island’s green hills and rocky seaside vistas. Keep to the left and watch out for roundabouts.

MUST SEES

7 Mile Beach

The beach is a long stretch of white sand next to opal blue water. The water is warm and very tranquil. The calmness will lull you into a deep embrace. Meanwhile, its also lined with resorts, restaurants, bars, and giant inflatable floating playgrounds.

West End

The West End is the westernmost point in Negril and Jamaica. Many of the locations have balconies with paths or ladders into private bays and coves. This is a much more laid back area of Negril.

Rick’s Cafe

Rick’s was the first bar and restaurant on the West End. Many enjoy cliff jumping into the cove below Rick’s. It is also a popular gathering spot to watch the sunset.

Jerk Centre

Jerk refers to the seasoning, the grilling method, and the food. The native Arawaks provided the spice (allspice, cloves, nutmeg, cinnamon, and thyme) and pimento wood. Maroons developed the barbecue technique. The jerk man delivers the delicious food.

FOOD

Jerk Chicken

The marinade on the chicken contains seasonings and Scotch bonnet peppers. They slowly smoke the meat over a pimento wood fire in an oil drum. The succulent chicken is so good with a plate of rice and peas.

Curry Goat

This is a sauce is rich, thick, and meaty from the Jamaican curry spices. The pieces of goat are fork tender. Stewed callaloo greens and rice and peas go well with curry goat.

Jerk Pork

Like jerk chicken, jerk pork is marinated with jerk seasonings and then grilled. The sauce is sweet, savory, and a bit sticky.

Patty

Patties in Jamaica are filled with ground beef, onions, garlic, thyme, oregano, curry, and Scotch bonnet peppers. The semicircular pastry is fried until crispy and flaky.